About

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A data-driven content marketer, I am passionate about creating compelling content that adds real value to my target audience, while also generating visibility and ultimately business. 

Writing snappy social media copy. Designing strategic social ad campaigns. Crafting and editing engaging blog posts. I've done it all.

For the past six years I have worked in content marketing at the heart of Silicon Valley, immersed in the area’s tech, startup, VC and legal ecosystems. 

 

Prior to that, I held other marketing roles at organizations ranging from a tech startup to a Fortune 500 tech company.

Experience

CONTENT MARKETING SPECIALIST

WEBEX BY CISCO

San Jose, CA, April 2021 - present

  • Write and edit blog posts, landing pages, website copy, ebooks, infographics and more.

  • Handle various SEO-related projects, including on-page SEO, crafting metadata and keyword research.

  • Contribute to development of content strategy and processes.

  • Served on the team that led a full rebrand and website redesign, including writing and editing new copy.

  • Play a major role in our localization efforts, rolling out our rebranded website in several new languages.

  • Collaborate with our customer stories team to develop case studies and blogs to showcase our amazing customers.

MARKETING SPECIALIST

FENWICK & WEST LLP

Mountain View, CA, June 2015 - January 2021

  • Collaborated cross-functionally to increase visibility for leading technology and life sciences law firm through blogs, social media, email marketing, video and more.

  • Authored, edited and coordinated development of web content including press releases, blog posts and scholarly publications.

  • Managed social media (Twitter, LinkedIn, Facebook, Instagram), including ad campaigns.

  • Led the firm’s awards program, working with senior leaders to develop strategy and managing a team of contractors to create compelling nominations and secure recognition.

  • Interacted and built relationships with media; prepared attorneys for interviews.

  • Partnered with HR to create social media content and other collateral to showcase our firm culture, communicate our employer brand, and attract potential candidates.

  • Promoted three times in my five years at the firm from communications assistant to communications coordinator to senior communications coordinator to marketing specialist.

CONTENT INTERN

ONTRAPORT

Santa Barbara, CA, January 2015 - May 2015

  • Collaborated with Creative team to market software company ONTRAPORT.

  • Assisted in managing social media for the marketing software company.

  • Created WordPress guide, distilling complex technical processes into digestible steps.

  • Search engine optimized WordPress articles on company blog.

  • Participated in blog interface overhaul–contributed to improved content engagement.

  • Wrote marketing email campaign copy and blog content.

FEATURES WRITER

THE HORIZON

Westmont College, Santa Barbara, CA, Nov. 2011 - Dec. 2012, Sept. 2014 - Dec. 2014

  • Researched and wrote feature articles for the student newspaper. 

  • Developed article ideas in collaboration with features editor and staff writers.

  • Maintained personal newspaper Twitter account to generate publicity and inform readers.

GREAT PLACE TO WORK INTERN

NETAPP

Sunnyvale, CA, May 2014 - July 2014

  • Researched NetApp’s hiring and welcoming to write Great Place to Work award application.

  • Interviewed employees at all levels of company.

  • Collaborated cross-functionally to write compelling content for award application.

  • Studied social media strategies for marketing, recruiting and employer branding.

  • Grew knowledge of human resources, university recruiting and employee development.

COLLEGE COMMUNICATIONS ASSISTANT

OFFICE OF COLLEGE COMMUNICATIONS

Westmont College, Santa Barbara, CA, May, September - December 2012; January - May 2014

  • Researched, edited and wrote articles for Westmont College publications.

  • Conducted market research on competitors’ marketing strategies.

  • Worked with communications team to connect Westmont with local community.

EDITORIAL INTERN

deliberateLIFE MAGAZINE

Oakland, CA, May 2013 - August 2013

  • Wrote, researched and edited articles for startup lifestyle magazine read in 52 countries.

  • Managed team of contributors, coordinating and organizing their submissions.

  • Interviewed senior team members at global firms on corporate learning and team building.

  • Authored press releases and conducted media and blogger outreach.

EDITORIAL AND PUBLICITY INTERN

JOSSEY-BASS, an imprint of John Wiley & Sons, Inc.

San Francisco, CA, January 2013 - April 2013

  • Managed publicity campaigns, wrote press releases for business and education books.

  • Coordinated peer reviews of manuscripts, recruiting and managing reviewers.

  • Conducted market research on leading corporate universities and masters courses.

Skills & Interests

  • Microsoft Office Suite, Hootsuite, Google Analytics, Adobe Analytics, Photoshop, Figma, Canva

  • Creative writing, social media, education, organizational communication