CONTENT MARKETING MANAGER

WEBEX BY CISCO

San Jose, CA, October 2022 - present​

• Lead content marketing for our Webex Webinars product, collaborating with our product marketing team.

• Serve as content marketing lead on the team creating the website promoting our annual user conference, including writing and/or editing the majority of the copy and advising on strategy.

• Write and edit blog posts, landing pages, website copy, ebooks, infographics and more.

• Collaborate with our customer advocacy team to develop case studies and blogs to showcase our amazing customers.

• Handle various SEO-related projects, including on-page SEO, crafting metadata and keyword research.

• Contribute to development of content processes, including building a database of process documents and templates.

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CONTENT MARKETING SPECIALIST

WEBEX BY CISCO

San Jose, CA, April 2021 - October 2022

• Wrote and edited blog posts, landing pages, website copy, ebooks, infographics and more.

• Handled various SEO-related projects, including on-page SEO, crafting metadata and keyword research.

• Contributed to development of content strategy and processes.

• Served on the team that led a full rebrand and website redesign, including writing and editing new copy.

• Played a major role in our localization efforts, rolling out our rebranded website in several new languages.

• Collaborated with our customer stories team to develop case studies and blogs to showcase our amazing customers.

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MARKETING SPECIALIST

FENWICK & WEST LLP

Mountain View, CA, June 2015 - January 2021

• Collaborated cross-functionally to increase visibility for leading technology and life sciences law firm through blogs, social media, email marketing, video and more.

• Authored, edited and coordinated development of web content including press releases, blog posts and scholarly publications.

• Managed social media (Twitter, LinkedIn, Facebook, Instagram), including ad campaigns.

• Led the firm’s awards program, working with senior leaders to develop strategy and managing a team of contractors to create compelling nominations and secure recognition.

• Interacted and built relationships with media; prepared attorneys for interviews.

• Partnered with HR to create social media content and other collateral to showcase our firm culture, communicate our employer brand, and attract potential candidates.

• Promoted three times in my five years at the firm from communications assistant to communications coordinator to senior communications coordinator to marketing specialist.

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CONTENT INTERN

ONTRAPORT

Santa Barbara, CA, January 2015 - May 2015

• Collaborated with Creative team to market software company ONTRAPORT.

• Assisted in managing social media for the marketing software company.

• Created WordPress guide, distilling complex technical processes into digestible steps.

• Search engine optimized WordPress articles on company blog.

• Participated in blog interface overhaul–contributed to improved content engagement.

• Wrote marketing email campaign copy and blog content.

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FEATURES WRITER

THE HORIZON

Westmont College, Santa Barbara, CA, Nov. 2011 - Dec. 2012, Sept. 2014 - Dec. 2014

• Researched and wrote feature articles for the student newspaper. 

• Developed article ideas in collaboration with features editor and staff writers.

• Maintained personal newspaper Twitter account to generate publicity and inform readers.

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GREAT PLACE TO WORK INTERN

NETAPP

Sunnyvale, CA, May 2014 - July 2014

• Researched NetApp’s hiring and welcoming to write Great Place to Work award application.

• Interviewed employees at all levels of company.

• Collaborated cross-functionally to write compelling content for award application.

• Studied social media strategies for marketing, recruiting and employer branding.

• Grew knowledge of human resources, university recruiting and employee development.

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COLLEGE COMMUNICATIONS ASSISTANT

OFFICE OF COLLEGE COMMUNICATIONS

Westmont College, Santa Barbara, CA, May, September - December 2012; January - May 2014

• Researched, edited and wrote articles for Westmont College publications.

• Conducted market research on competitors’ marketing strategies.

• Worked with communications team to connect Westmont with local community.

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EDITORIAL INTERN

deliberateLIFE MAGAZINE

Oakland, CA, May 2013 - August 2013

• Wrote, researched and edited articles for startup lifestyle magazine read in 52 countries.

• Managed team of contributors, coordinating and organizing their submissions.

• Interviewed senior team members at global firms on corporate learning and team building.

• Authored press releases and conducted media and blogger outreach.

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EDITORIAL AND PUBLICITY INTERN

JOSSEY-BASS, an imprint of John Wiley & Sons, Inc.

San Francisco, CA, January 2013 - April 2013

• Managed publicity campaigns, wrote press releases for business and education books.

• Coordinated peer reviews of manuscripts, recruiting and managing reviewers.

• Conducted market research on leading corporate universities and masters courses.

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