Projects
I have experience across the content marketing spectrum, including shaping social media strategy, writing and editing copy, designing email campaigns, producing videos, and more.
I also enjoy writing and speaking on marketing and communications-related topics. My research interests range from interpersonal and organizational communications to educational psychology.
See a sample of my projects below.
Among other content marketing efforts, I managed the social media program at Fenwick, a leading technology and life sciences law firm.
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Designed and managed all social media ad campaigns. Results include nearly tripling the average CTR for Twitter and LinkedIn ad campaigns in just one year.
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Led social influencer outreach efforts to connect with key clients and other thought leaders.
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Counseled company leaders and attorneys on their personal social media strategy.
I co-led the creation of a video series covering important digital health trends, featuring insights from Michael Esquivel, Fenwick startup partner and digital health co-chair, and Megan Zweig, chief operating officer at Rock Health, digital health’s leading seed fund. My role included:
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Project managing the filming and editing of the videos, providing creative direction.
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Leading promotion of the videos via an email campaign and organic/paid social media campaigns.
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Taking a lead role in creating all necessary copy, including writing or editing the landing page, email campaign and social media campaigns.
For five years, I managed the production of Fenwick’s quarterly Intellectual Property Bulletin, a collection of six articles that cover the latest developments in IP law impacting tech and life sciences companies. This publication consistently ranked among our most popular. My role included:
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Recruiting and managing attorney authors
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Brainstorming timely article topics
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Editing and proofing the content
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Overseeing the related email campaign
Co-authored with Dr. Lesa Stern, this article appeared in the International Journal of Listening, a peer-reviewed publication focused on scholarly research in listening in a variety of contexts, including professional, media and educational. Our paper examines findings from Dr. Stern's three studies conducted to explore beliefs and responses to listening to gossip.
I served as a panelist for a live webinar exploring best practices for leveraging Instagram in your firm's social media marketing strategy. My co-panelists were White & Case's Andrew Farmer and Sodoma Law's Allison Frazier. The webinar was hosted by the Legal Marketing Association's Social & Digital Media SIG on February 20, 2020.
Speaking Gossip
I co-authored this academic paper with Dr. Lesa Stern. Our paper documented our findings from three studies that explored gossip in a Christian college community, filling a gap in the current gossip literature. The paper focused on gossip speakers and culminated three years of Dr. Stern's research.
This study explored how we can cultivate grit and the growth mindset in writing center tutors, and, in turn, how messages tutors communicate during a tutorial session encourage clients to develop grit and a growth mindset for writing. I was selected to present my findings at the Southern California Writing Center Association's Tutor Conference (UC San Diego, 2015).
First-Year Women Leadership Workshop
Grounded in our scholarly research, this interactive leadership workshop provided the women in Westmont College's freshman class with a space to explore their leadership styles and discuss common challenges facing women leaders. Created with Angela Hudson, Hannah Ippolito and Annelise Nystrom Miller.
College Volunteerism and Gender, Commitment, Motivation, and Constraints
This study explored factors that motivate college students to volunteer for a sustained period of time, rather than the episodic volunteering often typical of students. We also investigated factors that deter students from volunteering, as well as the relationships between the strength of these motivations and constraints to volunteerism and a student's gender and length of commitment. Co-researchers included Rachel Harril, Kristyn Huang and Avery Strelka.
Over the past couple years, I have moderated or served on a number of career panels hosted at Fenwick for students from Fresh Lifelines for Youth (FLY) and MVLA Scholars. FLY is an award-winning nonprofit working to break the cycle of juvenile violence, crime, and incarceration. MVLA Scholars serves low-income first-generation college students from Mountain View and Los Altos.
While working at Inc. 500 software company ONTRAPORT, I contributed significant research and content to this ebook which covers the basics of internship programs from launching and maintenance to determining if hiring interns is the right decision for your business.
